Client Overview
GD Goenka Public School Dehradun, a prestigious educational institution, faced a significant challenge in early 2023. The school, only half-ready by February, needed to start its academic session by April without any delays. Historically, no school in Dehradun had opened its first academic session with fully enrolled classes and such a high number of students.
Objective:
To ensure GD Goenka Public School Dehradun's successful opening in April with full classes and a high number of enrollments through comprehensive digital and offline marketing strategies, and enhanced IT systems.
Strategy and Execution
Social Media Campaigns:
- - Platforms Utilized: Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- - Content Creation: Insidee Media developed engaging content including student achievements, school events, faculty introductions, and educational tips.
- - Campaigns: Ran targeted campaigns to promote open houses, admission dates, and special programs.
- - Engagement: Interactive posts, live sessions with faculty, and Q&A sessions with alumni.
Visibility:
- - Google Ads: Keyword-targeted ads focusing on queries related to quality education in Dehradun.
- - Social Media Ads: Targeted ads on Facebook and Instagram aimed at parents in Dehradun and neighbouring areas.
- - Retargeting Campaigns: Engaged potential leads who visited the school’s website or interacted with ads.
Offline Marketing:
- - Print Media: Advertisements in leading local newspapers and educational magazines.
- - Events and Workshops: Organized educational fairs, workshops, and open houses to engage with parents and students directly.
- - Billboards: Strategic placements around the city to increase brand visibility.
IT Systems Enhancement:
- - Website Revamp: Developed a user-friendly and informative website with online admission forms, virtual tours, and an event calendar.
- - CRM Integration: Implemented a CRM system to manage leads, track inquiries, and follow up with potential admissions.
- - Communication Tools: Enhanced email and SMS communication systems for timely updates and notifications to parents.
Challenges:
- 1. Time Constraint: The school needed to be fully operational by April despite being half-ready in February.
- 2. Visibility: Low visibility in the digital space.
- 3. Engagement: Limited engagement on social media platforms.
- 4. Marketing: Ineffective offline marketing strategies.
- 5. IT Systems: Outdated IT systems hindering effective communication and management.
Conclusion:
Insidee Media’s holistic approach, combining digital and offline marketing strategies with enhanced IT solutions, ensured GD Goenka Public School Dehradun's successful and timely opening.The school's visibility and engagement were significantly boosted, leading to a substantial increase in new admissions and a remarkable ROI.
This case study highlights the power of integrated marketing strategies and efficient IT systems in overcoming challenges and achieving unprecedented success in the education sector.
Results:
Financial Investment: ₹16 Lakhs over 8 months.
Annual ROI: ₹7 Crores.
Admissions: 287 new admissions.
Despite the tight timeline and initial lack of readiness, GD Goenka Public School Dehradun opened in April with fully enrolled classes, setting a new record in the history of Dehradun for a first academic session.
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