Client Overview
Dehradun Bazaar 2023, hosted at Hotel Aketa in Dehradun, was a dynamic two-day festival that transformed the city into a vibrant hub of culture, commerce, gastronomy, and entertainment. Curated and marketed by Insidee Media, the event attracted approximately 4000-5000 visitors and featured 50 diverse stalls, a dance area, live music, and a bar.
With the collaboration of the prestigious Viraasat trade fair and sponsorship from Jhumroo Beer and Holiday Express, Dehradun Bazaar set a new standard for community events in Uttarakhand.
Special Guests
Dr. Ramesh Pokhriyal Nishank, a prominent political figure with a rich history in public service, graced the first day of the event, adding prestige and drawing significant attention to the bazaar.
On the second day, Satish Sharma’s appearance brought excitement and entertainment, showcasing his multifaceted career as an actor and journalist.
Event Highlights
Date & Time: Two days from 11 AM to 11 PM
Venue: Hotel Aketa, Dehradun
Stalls: 50 unique stalls offering a wide array of products
Entertainment: Dance area, live music performances, and a fully stocked bar
Culinary Delights: High-quality food and a diverse selection of beverages provided a delightful gastronomic experience
Special Collaboration: Viraasat trade fair’s pit stop during a vintage car rally
- Day 1: Dr. Ramesh Pokhriyal Nishank, former Chief Minister of Uttarakhand and current Member of Parliament
- Day 2: Satish Sharma, renowned actor and journalist
Chief Guests:
Insidee Media's Role
Insidee Media played a pivotal role in elevating Dehradun Bazaar 2023 to unprecedented heights through strategic marketing and effective promotion:
- Marketing Strategy: Employed a blend of traditional and digital marketing techniques to generate anticipation weeks ahead of the event.
- Social Media Campaigns: Targeted campaigns, influencer collaborations, and engaging content attracted a diverse audience.
- Community Outreach: Programs within Dehradun and neighbouring areas built excitement and anticipation.
- On-Ground Promotions: Eye-catching posters, banners, and flyers across the city ensured high visibility and footfall.
Impact and Reception
Dehradun Bazaar 2023 received acclaim for its success, with attendees expressing satisfaction and eager anticipation for future editions.
The festival not only provided a platform for local businesses and startups but also fostered community spirit and celebration. The collaboration with Viraasat’s vintage car rally added a unique allure, drawing automotive enthusiasts and enhancing the overall experience.
Summary Points for Marketing Strategy
Comprehensive Promotion: Utilized a blend of traditional and digital marketing to maximize reach.
Engaging Content: Created compelling content across platforms to generate interest and engagement.
Influencer Collaboration: Partnered with local influencers to amplify visibility and attract a broader audience.
Community Engagement: Engaged with the local community through outreach initiatives to build excitement and participation.
On-Ground Activation: Implemented vibrant promotional materials for maximum impact and visibility throughout the city.
Looking Ahead: Dehradun Bazaar 2.0
The positive reception and demand have set the stage for Dehradun Bazaar 2.0. With heightened anticipation, Insidee Media is poised to deliver an even larger and more spectacular event in the future.
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